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Leadership

like a fine wine

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like a fine wine

Leadership Development - up close and personal

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Transforming the Shinboner Spirit at North Melbourne Football Club

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Transforming the Shinboner Spirit at North Melbourne Football Club

In November 2014 Cornerstone Integral and Canyon Brand Design collaborated on a project for the North Melbourne Football Club. This project was designed to bring to life what, for the history of the Club, has been known as the Shinboner Spirit. The following post highlights some of the  interventions and thinking that Cornerstone deployed to assist the club to regain their current level of performance and  standing within the AFL.

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